What is the hardest part of growing a small YouTube channel?

Creating the video is only one part of running a YouTube channel. You also have to find ideas, record, edit, make thumbnails, write titles and somehow convince people to watch. Which part are you struggling with most right now? Ideas? Confidence on camera? Editing? Thumbnails? Getting views? Keeping viewers watching? Finding enough time? Pick ONE and tell us why. If another creator has solved that problem, reply with something that helped you.