Urdu or English - which is better for a new YouTube channel?

For a new creator in Pakistan, choosing between Urdu and English can influence the type of audience the channel attracts. Some creators prefer Urdu because they can communicate naturally with a Pakistani audience. Others choose English to target viewers internationally. Some use both. What language do you use? Tell us your niche as well. If you started again today, would you choose Urdu, English or a mixture of both?