I Don’t Know What YouTube Videos to Make? Here’s How to Find Your Next Video Idea

I Don’t Know What YouTube Videos to Make? Here’s How to Find Your Next Video Idea

Starting a YouTube channel is exciting.

You choose your channel name, create your profile, maybe upload your first video — and then suddenly you face one of the biggest problems for new creators:

“What video should I make next?”

If you're sitting in front of your phone or camera with no idea what to film, you're not alone.

Many beginner YouTubers struggle to find consistent content ideas.

The solution isn't to wait until inspiration arrives. Instead, you can build a simple system for finding video ideas based on three things:

Your niche, your audience and what they want help with.

Start With Your Niche

Your niche is the main subject around which you create content.

It could be:

Beauty

Skincare

Makeup

Fashion

Fitness

Food

Travel

Gaming

Lifestyle

Parenting

Technology

Let's imagine you're starting a beauty YouTube channel and you love trying and reviewing beauty products.

Instead of asking:

“What video should I make?”

make the question more specific:

“What would someone interested in beauty products want to know before buying or using one?”

Suddenly, there are many possibilities.

Turn Beauty Products Into Video Ideas

Imagine you've just bought a new foundation.

One product could potentially give you several different video ideas:

My Honest Review After Wearing This Foundation All Day

First Impressions: Is This Foundation Worth Buying?

8-Hour Foundation Wear Test

Does This Foundation Work on Dry Skin?

Full Face Makeup Using Affordable Products

Budget Foundation vs Expensive Foundation

What I Wish I Knew Before Buying This Foundation

Is This Viral Foundation Actually Worth the Hype?

You don't necessarily need eight different products to create eight videos.

Sometimes one product can produce several useful content ideas.

Think About What Someone Searches Before Buying

Beauty content works particularly well when it answers a real question.

Before buying a product, someone might want to know:

Is it actually good?

Does it last all day?

Will it work with my skin type?

Is it worth the price?

Is there a cheaper alternative?

Does it look the same in real life as it does online?

Is this viral product really worth the hype?

Each question could become a video.

For example, instead of simply uploading:

“My New Lipstick”

you could create:

“Is This Lipstick Really Long Lasting? 8-Hour Wear Test”

Now the video has a clear purpose.

Your Audience Matters

Two beauty creators can review exactly the same product but make completely different videos.

Imagine the product is a £35 foundation.

One creator's audience might be teenagers looking for affordable makeup.

Their video could be:

“Is This £35 Foundation Really Worth It?”

Another creator might focus on makeup for mature skin.

Their video could be:

“How Does This Foundation Look on Mature Skin After 8 Hours?”

Another might specialise in finding affordable alternatives.

Their video could become:

“£10 Foundation vs £35 Foundation — Can You Tell the Difference?”

The product hasn't changed.

The audience has.

That's why understanding who you're creating for can make finding ideas much easier.

Try Different Types of Beauty Content

If you're struggling for ideas, divide your channel into a few content categories.

Product Reviews

Share your genuine experience after using a product.

Examples:

Honest Foundation Review

Trying a New Mascara for the First Time

Is This Skincare Product Worth the Money?

One Week Using This Moisturiser — My Experience

Wear Tests

Show viewers what happens after actually using a product for several hours.

Examples:

10-Hour Foundation Wear Test

Does This Lipstick Survive Eating and Drinking?

Testing Waterproof Mascara All Day

Comparisons

Help viewers choose between products.

Examples:

Drugstore vs Luxury Foundation

£8 Mascara vs £30 Mascara

Which Moisturiser Is Better for Dry Skin?

Two Viral Lipsticks Compared

Tutorials

Show people how you use the products.

Examples:

Easy Everyday Makeup for Beginners

Simple 10-Minute Makeup Routine

How I Apply Foundation Without Looking Cakey

Beginner-Friendly Skincare Routine

First Impressions

Film your genuine reaction when trying something for the first time.

Examples:

Trying Viral Makeup Products for the First Time

First Impression of a New Foundation

I Bought the Beauty Product Everyone Is Talking About

Empties and Repurchases

After finishing products, tell viewers whether you'd actually buy them again.

Examples:

Beauty Products I Finished — Would I Buy Them Again?

5 Skincare Products I Would Repurchase

Products I Regret Buying

Don't Think You Need Expensive Products

A beginner beauty creator can easily fall into the trap of thinking:

“I need to keep buying new products to make videos.”

You don't.

Start with products you already own and genuinely use.

Your makeup bag, skincare shelf or bathroom cabinet may already contain plenty of potential content.

Pick one product and ask:

Why did I buy it?

What do I like about it?

What don't I like?

Who would I recommend it to?

Would I buy it again?

Was it worth the money?

You already have the foundation for a review video.

A Simple Beauty Review Structure

If you're unsure what to say in a product review, try this structure:

1. Why I bought it

Explain what attracted you to the product.

2. Price and expectations

What did you expect considering the price and claims?

3. First impression

Packaging, texture, colour, smell and application.

4. Show the product being used

Let viewers actually see the result.

5. Test it

For suitable products, show how it performs after several hours or repeated use.

6. What you liked

Be specific.

7. What you didn't like

A useful review doesn't have to praise everything.

8. Who might like it

Different products work for different people.

9. Would you buy it again?

Give viewers a clear summary of your personal experience.

Your own experience is what makes the review yours.

Don't Try to Copy Bigger Beauty Creators

It's useful to watch successful creators and understand what makes their videos interesting.

But copying their videos won't build your own identity.

Your advantage as a beginner can actually be your perspective.

You might review:

Affordable beauty products

Products for a particular skin type

Makeup for beginners

Products available in your country

Budget skincare

Beauty products under £10

Products you've genuinely used for months

Viral products from the perspective of an ordinary customer

You don't need a huge studio or thousands of subscribers to have a useful opinion.

Use Questions to Generate Ideas

Whenever you find a product you want to review, ask:

What would someone want to know about this before spending their money?

Suppose you've bought a new moisturiser.

Possible questions include:

Is it good for dry skin?

Does it feel greasy?

Can I wear it under makeup?

How long does one container last?

Is it worth the price?

Would I buy it again?

Those questions can shape the video — and sometimes one question is strong enough to become the entire video.

A Simple Formula for Your Next Beauty Video

Try:

Product + Audience + Question = Video Idea

For example:

Product: Foundation

Audience: People with dry skin

Question: Does it become patchy during the day?

Your video idea becomes:

“I Wore This Foundation on Dry Skin for 10 Hours — Here's What Happened”

Another example:

Product: Mascara

Audience: People looking for affordable makeup

Question: Can a cheap mascara perform as well as an expensive one?

Video idea:

“£8 Mascara vs £28 Mascara — Is Expensive Really Better?”

You now have a repeatable way to find ideas rather than waiting for inspiration.

What If You Still Don't Know What to Create?

This is exactly the kind of problem we want to help creators solve through AdYobe.

We're exploring ways to help creators generate content ideas based on their:

Niche

Audience

Creator goals

Instead of simply asking AI:

“Give me YouTube video ideas.”

imagine your creator profile already says:

Niche: Beauty & Skincare

Content: Product reviews

Audience: Beginners looking for affordable beauty products

Goal: Publish one useful review every week

AdYobe could use that creator context to help suggest relevant content ideas, possible titles, hooks and video structures.

The goal isn't to replace the creator.

It's to help answer the question:

“What should I create next?”

Your Experience Is the Content

You don't need to know everything about beauty before starting a beauty channel.

If you're reviewing a product you've genuinely used, talk about your experience.

What surprised you?

What disappointed you?

Would you spend your own money on it again?

Who do you think it would suit?

That's information another person considering the same product may find useful.

Your first review may not be perfect.

Your lighting may improve.

Your editing will improve.

Your thumbnails will improve.

Your confidence will improve.

But none of that happens until you make the first video.

Start With One Product

Look around your room.

Pick one beauty product you already use.

Then ask yourself:

“What would someone want to know about this product before buying it?”

There's your next video idea.

Create it.

Publish it.

Learn from it.

Then move on to the next one.

AdYobe is a community for creators to connect, share ideas, get feedback and build their creator journey.

We're working towards making it easier for beginner creators to move from “I don't know what to create” to “I know what I'm making next.”